![]() This way, the desire for actual fur, and consequent mistreatment of animals, can be eliminated. Part of the reason she decided to create the material, she tells us, was to make the industry aware of the fact that, with a little bit of effort, alternative materials can be found that resemble fur and are also luxe. McCartney believes that the onus is on both consumers and designers to counter the use of real fur. Her faux-fur pieces all feature large, loosely sewn-on tags that spell out “Fur Free Fur”. McCartney’s dip into the faux-fur trend should not be taken as a signal of defeat or surrender, for she takes care to ensure that her designs won’t be mistaken for the real thing. “Everyone should be aware of the world we live in – to respect animals and to be aware of nature, and to understand that we share this planet with other creatures,” she tells us, voicing the popular sentiment shared by anti-fur activists. “We have captured a luxury and richness with our fur-free fur, which is proof to the fashion industry that killing animals for the sake of fashion is unnecessary,” she says. Recognising the inescapable appeal of fur in the current fashion climate, she decided it was the right time to give consumers an ethical alternative. During her autumn/winter 2015 show in Paris, she presented models swathed in shaggy blanket coats closely resembling fur.Ī long-time vegetarian and animal-rights supporter, McCartney’s decision to employ faux fur was unexpected, but calculated. ![]() When pressed on her views about so many designers showing real fur in their 2015 collections, her response was: “It’s completely barbaric and, moreover, unnecessary.”Īfter years of steering clear of fur – and leather, for that matter – McCartney recently launched her own alternative, dubbed " Fur Free Fur" and composed entirely of modacrylic. Hand in hand with the fur resurgence has come a high-end faux-fur movement, propagated by a crop of designers with strong ethical views about the use of fur in fashion.Īt the forefront of the anti-fur debate is Stella McCartney, who recently made her first trip to Dubai. While some designers speak candidly and unashamedly about their “fur for all” attitude, there remain pockets of strong resistance in the industry. In pictures: The range of faux-fur options now available on the market This year, referring to his resort 2016 collection, Michael Kors was reported as saying: “Mink is the denim jacket of Moscow”, referring to its cemented reputation as a staple garment. In 2014, Miuccia Prada said that she envisioned the colourful trimmed shearling from her autumn/winter collection looking like “poor fur” in other words, fur for the masses, albeit at a hefty cost. ![]() The fur of today, whether real or synthetic, is more mainstream, easily attainable and somewhat season-less – and a trend that more and more ready-to-wear designers are catching on to. Those lavish coats that early 20th-century celebrities robed themselves in, just like the mink and chinchilla pelts worn by medieval European royals and nobles, were a mark of stature and wealth. Read more: Stella McCartney on fur in fashion: 'It's completely barbaric'Ī 1929 story in Vogue stated that wearing fur showed "the kind of woman you are and the kind of life you lead". And while the contentious fabric was re-emerging on the catwalks, it was also spotted on trendsetting attendees at the various fashion weeks – fluffy jewel-toned bomber jackets, pastel blue capelets, feathery grey gilets and ombre stoles were aplenty, along with collars, hoods and bag pom-poms, all crafted from fur. In 2014, the number stood at an already high 71 per cent. Not so long ago, wearing fur was the ultimate fashion faux pas – the kind of sartorial decision that, if you were Joan Rivers at least, could leave you standing on Park Avenue with red paint splattered across your sable coat.įast-forward to 2015, where 73 per cent of the 436 autumn/winter shows in New York, Paris, Milan and London featured fur, according to Finnish auction house Saga Furs. ![]()
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